As Commercial choreographers we often focus so much time and energy on the movement portion of the creative process that the message behind it gets put on the back burner. This can lead to a hot looking bit of choreography that impresses our eyes but may not linger in our hearts for days to come. While I am an advocate for taking time to write up an artist statement for every piece and obsess over every little detail of the costuming, there is another option that is effective and requires less time. This tip can be your creative backup plan.
Enforced Arch Dance creative directors Tracey Katof and I, James Koroni, have been working on two new pieces for a New York City based music group that fuses electronic, soul, hip hop and pop sounds to make a new genre they call "Superfuture". We are so thrilled to be collaborating with them! For costuming we felt that their sound would go well with a fresh urban look. We decided to wear t-shirts with positive messages on them to complete our urban look. This is when we realized that this idea could apply to most looks.
One of our favorite designers and friend, Leanne Mai-ly Hilgart of Vaute Couture, makes t-shirts that say "For the love of dog adopt!" By wearing her t-shirts while dancing we make the artist look hip and socially relevant. With these shirts on, our piece is now complete, "no sweat". The movement impresses the audiences' eyes, just as we had hoped, while the message is something that sticks with them after all is said and done.
Another great idea would be to see if your favorite non-profit organization is selling t-shirts with positive messages on them. They often do this to encourage supporters to buy their clothing, promote the non-profit and apply the money raised towards their cause. Could this be any more perfect!
Here are few other examples of great apparel to wear while dancing:
Enforced Arch would like to extend a special thanks to the following people who helped send the Anti-Fur performance piece '
Our fundraising event on Tuesday evening went brilliantly. The turn out was outstanding! A crowd made up of friends, family, artists, activists, fashion industry professionals, dancers, choreographers, Clara Lofaro fans and of course the lure of Bettina May topped it all off! I could not have had a more splendid time. A special thanks you to all those involved including:
Thank you to 
As for the fundraiser element, we raised just enough to send one dancer to Paris which means there is still more outreach to be done. We have created an IndieGoGo web page. If you know anyone that might be interested in our cause please send the following link their way: